Search engine optimization refers to the technique of creating your sites program friendly in order that search engines are less difficult to know and analyze your website. Consequently, your site features a better chance to realize high program ranking.
However, please be reminded that prime program ranking isn't your only objective, and your objective should be website traffic and conversion. the subsequent advice helps you to realize the objectives.
1. confirm Your Site won't Be Penalized
Webmasters realize the importance of achieving top program rankings. Hence, they perform many program optimization activities on their sites. However, improper implementation of program optimization can get your site heavily penalized by search engines. To avoid your website being penalized, webmasters must not plan to the subsequent practices:
- Use of hidden texts or hidden links on sites .
- Use of cloaking
- Excessive automated queries to look engines like Google
Web pages loaded with irrelevant words
- Keyword stuffing
- Multiple pages, sub-domains, domains with substantially duplicate content
2. Select Correct Keyword Phrases
Correct keyword phrases allow you to drive targeted visitors to your website. Therefore, this step determines whether your program optimization effort can improve business result or not.
Do not restrict yourself and be open minded during this area. you'll think that the majority of the search is coming from 1 word keyword. However, it's wrong. most of the people uses 2-5 words keyword phrases because they're more descriptive and yield precise results from search engines.
In addition, think creatively and perform linguistics research can assist you generate useful keyword phrases.
3. Optimize Title and Meta Tags
According to Internet Marketing Articles, one among the important steps in program optimization is to optimize Title tag in your website . Pages with the keywords appearing within the title tag are often assumed to be more relevant to the search query than others. Remember, title tag is that the most vital location of an internet page after the most content of the body tag. most search engines give importance to the present tag.
Some search engines also give importance to the presence of the keyword within the meta description and keyword tag. Currently, it doesn't applicable to Google though.
4. Optimize Website Content
All search engines place emphasis on your body text content. the most content of your website should contain the keyword a substantial number of times to form the program spiders feel that the content has relevancy to the search query. the primary two paragraphs are extremely important in program optimization.
To prevent your site from being considered "over optimization", you ought to not stuff keywords heavily in your body content. we propose that you simply should present the keywords during a natural way. aside from this, your website copy should have a minimum of 200-250 words.
5. Ensure Clean Coding
To allow search engines to index and analyze your website correctly, you want to check correctness of HTML coding manually. Webmasters may build webpages from WYSIWYG HTML editors like Microsoft Frontpage 2003, but these HTML editors may leave some duplicated or unnecessary tags in your copy especially once you edit the pages fairly often during web design phase.
In addition, search engines aren't good at understanding Java Applet and Flash. If you've got Flash or Java applet navigation menu, confirm to duplicate somewhere and include HTML links also .
Please also check whether your website has broken links. they'll stop program spiders to crawl other sites in your website, it's going to end in loss of hundreds or thousands website traffic per month, and waste your program optimization effort.
6. Link Building
In case you've got a touch bit knowledge about program optimization, you likely know that link popularity is extremely important to attaining high program ranking in major search engines like Google, MSN, Yahoo, etc..
Yes, program s use link analysis to work out search engine rankings. The phiolosophy is that if an inbound link points to your site, your site must have some value. Therefore, the inbound link is considered a "positive vote" to your website. The more inbound link you've got , the upper is your link popularity. this will boost your program ranking.
However, quality of links (link reputation) is additionally important. If you'll get an inbound link from a high popularity website, your site will get more benefit.
There are many methods to perform link building including seeking one-way link, reciprocal links, 3-way links, etc. Because link popularity and link reputation are of great importance to look engine positions, many program optimizers spend most of their time in link building.
7. Optimize Dynamic Website Content
Search engines aren't good at understanding dynamically generated sites . Therefore, I suggest you ought to change your dynamic URL to static URL. If it's impossible , you ought to think about using some advanced program optimization techniques like Mod-Rewrite to optimize website.
Another simpler way is to make a sitemap and list all dynamic URLs thereon . this will help a touch .
Conclusion
Search engine optimization is extremely important to look engine marketing. When it's done properly, it helps you attract many targeted visitors to your website, and may improve your business results.
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